This was a student project for a package design class at the Academy of Art University. Our project was to take a brand not associated with cosmetics and design a line of skin care products. The target audience were users of your brand as well as people looking for a specific type of skin care product. I chose illy coffee because of its quality and elegant brand design. After much research, I discovered that coffee based skin care has many benefits. I chose to name my product Enliven because it means to make more interesting and appealing. I wanted to emphasize the benefits of coffee based skin care. I kept the packaging colors simple but still loyal to the illy brand and took a new approach from the round cans to a square bottle to give the products more diversity.
