Matariki Calendar 2012
The Maori New Year
The aim of this assignment was to make mundane information accessible and graphically interesting through the manipulation of text, composition, colour an graphic elements. Matariki is a celebration of, people, culture, language and spirituality. I wanted to suggest a clear nights sky without making the calendar appear cliché. I chose to use bright blue and white copy to suggest the bright stars and to create a celebratory tone. To create hierarchy, the main headings are in uppercase and sans serif (Maori Gill Sans). The body copy is in serif (Adobe Jenson Pro) for legibility purposes. I first printed on gloss white stock but found that it was too harsh, appeared tacky and creased when I folded it. So I printed the final on slightly textured, off white stock which gave it a richer and more traditional look. I thought this combined nicely with my contemporary typographic approach.
Matariki
Published:

Matariki

A typographic calendar - Matariki 2012.

Published: