Floor Plan
Elevation of Sephora Favorites Wall
SEPHORA FAVORITES
There are four specific locations for areas to highlight Sephora and their brand. They are in each corner of the store. These selling areas are for products that the clients favor the most.Painting the walls red in these locations signifies hierarchy within the space to let the user know that these areas are important.
There are four specific locations for areas to highlight Sephora and their brand. They are in each corner of the store. These selling areas are for products that the clients favor the most.Painting the walls red in these locations signifies hierarchy within the space to let the user know that these areas are important.
TECHNOLOGY
Interactive screens are located within the Sephora Favorites wall. The use of technology enhances the brick and mortar storefront. Clients can use these screens to different make-up styles or trends, as well as How-To guides for those particular styles. Clients may also use this screens to check their Beauty Insider Program and Rewards card. They can utilize this feature to look and browse at their past transactions at Sephora.
Interactive screens are located within the Sephora Favorites wall. The use of technology enhances the brick and mortar storefront. Clients can use these screens to different make-up styles or trends, as well as How-To guides for those particular styles. Clients may also use this screens to check their Beauty Insider Program and Rewards card. They can utilize this feature to look and browse at their past transactions at Sephora.
Modular Drawer System - Front and Side Elevation
These drawers are easily interchangeable for clients, employees, and cosmetic companies, The shelves and drawers are all the same dimension, creating modularity in the same. The face of these drawers are removeable, allowing each cosmetic brand to create their own “face.” The drawer’s face will remain white, as well as be back lit; this idea is executed through a back lit resin surface. The lighting allows the product to be showcased. Drawers that are too high to reach for clients will become storage for the store. These drawers are black. Since they are back lit, Sephora will feel less cumbersome and more open.
ART & PHYSICS
The gondolas were derived from beauty and form - breaking down and intrepreting through basic and learned principles. The
concept of an illustrated environment means it is the reinterpretation of space through simple, illustrated form. They are made with resin. The use of mirrors is influenced by the consumer. Your story is starting to be told through your own reflection when you first walk into the store by beauty and imagery. Each story is personal and unique, but is being told through Sephora. This experience is inherent to the human experience by sharing color from make-up.
Table Fixtures
These table fixtures are simply acrylic bins. They also are modular, like the drawer system, by being able to reconfigure in many ways. This system works
for both client and employee; ease of shopping for client and ease of maintenance for employee. These fixtures can hold any product. They are ideal for loose products, like lip gloss or eye liner. Products on sale could be displayed in these bins as well.
for both client and employee; ease of shopping for client and ease of maintenance for employee. These fixtures can hold any product. They are ideal for loose products, like lip gloss or eye liner. Products on sale could be displayed in these bins as well.
BEAUTY STUDIO
The Beauty Studio is located at the heart of the store. It is encompassed by shopping space, allowing the area to be easily found by clients. Clients are open to have consultations with employees.
