What is this?
This campaign was a passion project of ours to encourage people apply to Nuit Blanche. It was self-funded.
 
Why?
People have been getting progressively more disenchanted with Nuit Blanche Toronto in recent years. Overall consensus is that there are too many people and very little art. Yet most of those who complain never try and participate.

Damn, so what could be done?
We created a wild posting campaign to encourage you to stop complaining, get off your behind and Make Something.
Did the city ask you to make these?
No.
 
Do you think they’d like it?
Probably not, considering a certain bank was not mentioned and we didn’t use Helvetica Neue (fighting the Spiekermann fight)
 
Where are the stats from?
This won Applied Arts - Design - Poster Series category and will be featured in 2015 Jul/Aug edition
Make Something
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