Usingdiscarded plastic toys from the factory as raw material for our creations, wedeveloped “I Pelletz”, a series of characters that were all very similarbetween them but, at the same time, very different in personality. Our concept aims to teach kids, and adults,than a toy is a toy when you play with it and most important is how you playwith your imagination to create that distinctive element that pulls out yourtoy from everyone´s else.

For that reason, we organized a workshop withchildren aged from 5 to 9 years old, where they had the opportunity to createtheir own character, give them a personal identiy, and even a personalized packaging.