"Madina" Is a leading makeup and skincare company from Italy, that has 13 professional makeup shops in Israel.
Madina was one of my personal clients while working in 2Brand studio. While having "high end" professional make up and skincare products, the prices of the products where affordable. Although the style of the shops and the products had an expensive look, the advertising method had to look simple, and to fit the average user. This type of promotion combined the "hard sale" look with the elegance and the simplicity of the products character.