Engaging on the buzz around the 2015 Oscars' night, we took action in order to get people involved in donating clothes and/or part of their IRS to a non-profit portuguese charity organization called Comunidade Vida e Paz, an ONG that helps the Lisbon's community of homeless people.
To get the call-to-action out there, we pulled a special PR stunt and this is how we did it.
⚑ Videocase - The entire project and its results.
☛ The Video ☚
⚑ PR Stunt - Launching this video on the evening of the 2015 Oscars night caused a dramatic shift of the trending topics on portuguese social media.
⚑ Facebook - Uploading the video on CVP's facebook page, we got an excellent result in spreading the message through the hundreds of its followers and their shares.
☛ Red Carpet photos ☚
⚑ João - He has never washed the clothes he's wearing.
⚑ Parick - This is the only sweater he owns and it's really thin.
⚑ José - The yellow jacket on him is the same one he was wearing when he came to live on the streets. And he never takes it off.
⚑ Patrick - He's shoes are really old and worn out. It's soles are full of holes.
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Credits:
Client Comunidade Vida e Paz
Advertising Agency Leo Burnett Lisboa
Executive Creative Direction Luciana Cani
Creative Direction Steve Colmar
Art Direction Leonardo Pinheiro / Guilherme Nunes
Copywriting Steve Colmar / Raul Palhares
Audiovisual Production / Editing Hugo Lage
Sound Design Emanuel Serôdio
Client Comunidade Vida e Paz
Advertising Agency Leo Burnett Lisboa
Executive Creative Direction Luciana Cani
Creative Direction Steve Colmar
Art Direction Leonardo Pinheiro / Guilherme Nunes
Copywriting Steve Colmar / Raul Palhares
Audiovisual Production / Editing Hugo Lage
Sound Design Emanuel Serôdio
Social Media Management: Joana Duarte
Additional credits:
A special thank you note for the participation to all involved in the video: Pedro / Patrick / João / José
A special thank you note for the participation to all involved in the video: Pedro / Patrick / João / José
