Great Idaho Getaway Project
The Great Idaho Getaway
Integrated Multimedia Campaign

The Great Idaho Getaway Project was developed to create an engaging on-line brand experience. Following the adage of “show, don’t tell” this campaign set out to prove that to really understand Idaho’s adventure possibilities, you have to go there.

A Seattle family with one over-worked Dad was chosen to go on a immersive real-life digital film adventure. We quickly snatched dad and the family out of the daily grind and whisked them on a plane to Idaho for 10 days of adventure. Followed by a 25 person crew with six cameras, we captured all the adventure, fun, scenic wonder, top-notch dining, and luxury accommodations they could fit into the ten-day trip.

The 55-plus hours of footage was edited down to a 30 minute feature with 3 short bonus videos. A break-though website was developed that brings together both worlds of rich, engaging technology with a user experience that brings Idaho to life. Web site visitors can watch the film, check out the bonus footage, follow the family’s route, get ideas for their own adventure, and even book a trip of their own.

The fully-integrated push for the Great Idaho Getaway Project blends social media, online marketing, search-engine marketing (SEM), public relations, and print advertising.  The Campaign was featured as the Communication Arts Webpick of the Day and has won numerous awards including Rockie Award for Best Campaign, Regional Addy Awards, and an ESTO Mercury Award.

Teaser Trailer

NOTE: To see the full length video, visit:

Be sure to click on "More Stuff" to view the scenic reel "Eye Candy" and the outtakes "Goofing Off"

Credits ::
Client: Idaho Travel Council
Agency: Drake Cooper
Concept: Joe Quatrone, Jennie Myers, Sean D. Young
Art Direction: Jennie Myers
Writing: Sean D. Young
Film Production: North by Northwest Productions
DP: Jeff Noble, NXNW
Editor: John Nance, NXNW
Animation: Mark Anderson, NXNW
Executive Producer: Tony Jensen
Producer: Lorena Davis, NXNW
Story Producers: Jennie Myers, Joe Quatrone, Sean Young
Web Design & Development: Justin Yonk
Ad Photography: Greg Sims, Tri-Digital Group
Great Idaho Getaway Project

Great Idaho Getaway Project

The Great Idaho Getaway Project is fully-integrated campaign with a real-life online film as the centerpiece. A Seattle family with one over-work Read More

Creative Fields