Charles City County Public Schools: Brand development, website design
Agency: Lythos Studios
Problem: CCCPS believed their logo and image was outdated and didn't represent them as a School System.
Solution: Brand and Logo re-design through research, focus groups, and voting by school officials/students.
Idea: CCCPS was described to us as "modern" a "family" and a place with a high level of success and innovation. A clean and modern look was given for the logo and the C's were used due to a high level of representation wanted from the school as a whole.
The Work: the initial group logos designed that were chosen and approved. The voting process. The website creation and development with a new image. The two finalist logos that were highest ranked and then chosen by the school.
This logo was the runner-up and still had a large group of fans. This logo was to be chosen and proposed to be used for sports uniforms.
This logo was the winner, and was chosen to be used for all of CCPS media.
This is a screen shot showing the logo on the CCCPS website, with the motto we agreed on.
This is a screenshot for the CCPS facebook where they had students and faculty vote on the logos they liked best by "liking" it.
Voting took place for a month. All 7 logos were posted to the page.
These were the initial options for logos I designed for CCCPS
The 7 options would be first reviewed by the school board, Once approved, they would then be voted on the student bodies (Elementaty, middle schools, and then high schools)
