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    Product shots, portrait series and brochure design for «Siegfried Rheinland Dry Gin», a shooting star in the spirits business. The fresh handcraf… Read More
    Product shots, portrait series and brochure design for «Siegfried Rheinland Dry Gin», a shooting star in the spirits business. The fresh handcrafted, micro-batch gin's target audience is the next generation of gin consumers. The gin awarded almost every «gold» and «double gold» medal all over the world. At the 2015 «World Spirit Awards» Siegfried achieved the highest score that has ever been reached by a German gin. Read Less
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Client: «Siegfried Rheinland Dry Gin» is a shooting star in the spirits business. The fresh handcrafted, micro-batch gin's target audience is the next generation of gin consumers. The gin awarded almost every «gold» and «double gold» medal all over the world. At the 2015 «World Spirit Awards» Siegfried achieved the highest score that has ever been reached by a German gin – and additionally won almost every possible award around the globe. siegfriedgin.com >

Job: product shots, portrait series and brochure design



PORTRAIT SERIES OF THE FOUNDERS
Raphael is 1 of the 2 founders of Siegfried Gin. Both are smart like foxes, liekable and funny dudes. I wanted the pictures to reflect these attributes. The on-location shot below was taken very quickly, because we could not block the distilery for too long. That's why I used a simple 1-light setup (beauty dish) from the front. The post production was as simple as the shooting: Of course I made some raw settings, highlighted the eyes in Photoshop, partially use of bleach bypass, pushed the picture to a slighly golden image look and finally added a vignette. The whole workflow fits to the business approach of Siegfried.

GIN RECIPE SERIES
For publishing a gin recipe booklet, some images were needed. As the booklet should be produced as a fan fold, I shot the drinks like they were all placed on the same stage. Of course I have been geared to our previously mapped out product images, by example by shooting them on a black glass plate … Additionally we produced some mood shots and some animated gifs for social media.

«LEGENDARY» FRAGRANCE
A brand new fragrance – or just an April fools' joke …?! 
Social media campaign.


PRODUCT SHOT SERIES
Before we found our suitable image language for Siegfried Gin, we experimented with different materials for background and subsoil, such as paper, wood, marble and white glass, before we finally focused on our new standard with a white paper background and a black glass subsoil.
PRODUCT FAMILY
HALLOWEEN SOCIAL MEDIA SHOOTOUT
Yes, we know it's a bit naughty to dress up Siegfried as a «Gordon's» ghost, but it didn't hit someone weak … 
The Beck's brewery gave us a sign and a thumbs-up – unfortunately the one we pointed to didn't respond at all. Overall we were totally happy with the impact. 
TIN FOR THE DISTILLER's CUT
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