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    The goal of this assignment was to create or redesign a logo for a company, either existing or fictional, and then apply the logo to a letterhead… Read More
    The goal of this assignment was to create or redesign a logo for a company, either existing or fictional, and then apply the logo to a letterhead, business envelope, business card, and at least one other application of our choosing. I choose to create a logo for Old Tappan Pediatrics, since they did not have one previously. The logo I designed is symbolic; the four overlapping circles represent the four doctors that came together to form this caring, compassionate, and dedicated medical practice. The main typeface used was DIN 30640 Std Neuzeit Grotesk Light, and any body text (such as the written letter and the website) is set in Georgia Regular. Read Less
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Old Tappan Pediatrics Identity Design
Class Final Project: Symbol & Icon Design
The goal of this assignment was to create or redesign a logo for a company, either existing or fictional, and then apply the logo to a letterhead, business envelope, business card, and at least one other application of our choosing.

I choose to create a logo for Old Tappan Pediatrics, since they did not have one previously. The logo I designed is symbolic; the four overlapping circles represent the four doctors that came together to form this caring, compassionate, and dedicated medical practice.

The main typeface used was DIN 30640 Std Neuzeit Grotesk Light, and any body text (such as the written letter and the website) is set in Georgia Regular.

** If you decide to share any of my work, please simply post acomment or email me and ask for permission/consent before sharing. I only askthis so that I can know where my work is being shared, in case there is ever anissue of stolen artwork. Thank you – Michelle S. **
Preliminary sketches
Identity
Applications: (clockwise from left side) letterhead, appointment card, business card, business envelope.
Application: website
Final logo
Example of letterhead in use.
Website: home page.
Website: Doctor page (each doctor has their own page).
Business envelope.