Senior Graphic Designer for the project
The project involved turning a defunct steel mill into a museum and cultural icon in the city of Monterrey, Mexico.
Essentially the project had 4 main components. The History Gallery, The Steel Gallery, The outdoor Catwalk experience and the indoor Furnace Show experience.
The History Gallery tells the cultural side of the story.
Graphics here were sectioned and created with regards to the major time periods in the mill's history. As such, they needed to be a cohesive set under the history theme yet be distinct enough to refer to the major historical era divisions.
The Steel Gallery educates about the production of steel.
The steel making process required a great deal of diagramatical information to be imparted. To soften and humanize the story, images of people were used as often as possible. Again, there were also subcategory divisions within the gallery dividing the stages of the steel making process which required sympathetic treatments.
The Catwalk highlights the surrounding areas of the mill's setting in the city from a spectacular vantage point high atop the mill structure.
A series of orientation graphics were used to familiarize the visitor with exactly what they were seeing around them. This not only included the site's large machinary, but other major icons in the visible city vista.
The Furnace show combined all aspects of interpretation by turning the surviving furnace into a 14-minute pulsed, full-sensory light, motion and sound show that charges the visitor with emotion and drama. Historical graphics were used within the documentary-style featurette component of this experience.

Interior overview of the Steel Gallery, a round space featuring a massive steel-making process diagram. The diagram consists of large opaque graphic structures imaged with main elements in the steel making process such as "the Blast Furnace" or later on, "The Rollers". These structures are mounted in front of a gigantic stretched-scrim structure imaged with the arrows and text that create the connectors of the process. A timed lighting change highlights the opaque elements and gradually fades the scrim images in and out of visibility.