Development of on-air brand
The result, of course: glossy cubes in a monochromatic space. The cubes serve as display cases and the clean space helps make colors stand out (the red Kitchen Aid blender, for instance). Logistically, the spot had to be built in such a way that it could combine both still images (secondary) and footage (featured) of products, with the latter having been shot to match the 3D scene and interchangeable.
Created for Scandvision/Hello Dave while at Frame (in Copenhagen), which included creative/art direction, concept and boards, design, animation, and post.
Motion clip will be added shortly — more production related notes here.