My work and that of my extended team at George P Johnson won the global AOR account for bioscience giant, Life Technologies. As part of the development of that client, I sought to centralize their experiential assets to present a more holistic visual approach to their live engagements and messaging hierarchy between their owned marquee brands. The result of Life Technologies rebranding in 2010, the style guide was distributed to business units in the Americas, EMEA, and Asia-Pacific. We made continual version updates until Life Technologies went through another round of rebranding in mid-2012.
The following pages are selected examples of each section illustrating my methodical approach to design communication, developed with branding agency Red Door LA.
