WGN AMERICA - REBRAND
I was asked in Fall of 2013 to redesign the logo and brand identity of Tribune Media's sole national cable entity, WGN America.
WGN America is a basic cable and satellite television channel - owned by Tribune Broadcasting and available in approximately 73,969,000 pay television households (64.77% of households with television) in the United States.
WGN America is transitioning from a channel based around syndicated programming, sports and news - into a showcase for original programming produced through Tribune's subsidiary, Tribune Studios. The first of these shows, an hour-long drama called Salem, aired in Spring of 2014 – followed shortly thereafter by their second drama, Manhattan, in the Summer of 2014.
The existing logo at the time had a retro feel, more in line with its programming lineup.
My task was to "mature" the brand by creating a more adult, sophisticated logo-mark. Something that would not look out of place in the company of the brands with which we hoped to compete - AMC or FX.
THE PROCESS
I commissioned four designers (Evelyn Lim, Jim Read, Jorge Peschiera, and Arnold Marzan) plus myself, to design a selection of new marks for the channel. For the initial round of designs, I wanted as many distinctive logos as I could get. Here are a few.
THE PRODUCT
A final design was chosen, and implemented.
ON-AIR IMPLEMENTATION
You can read more about the process here.
