On 3.26.15 Air Max Day, we created interactive installations that showed how this iconic sneaker has been a part of Hong Kong’s popular culture since 1987. We invited five local born artists to illustrate and reflect how each Air Max has a Hong Kong story for each year. To take people back in time, we used the 5 human senses of 'sight, sound, smell, taste and touch’ to allow the person to fully immerse themselves to experience the past. Illustrated by Kristopher Ho.
Agency: Ogilvy & Mather Hong Kong
Chief Creative Officer: Reed Collins
Creative Directors: John Koay, Paul Suters
Art Directors: John Koay, Anita Ng
Head of Creative Technology: Craig Mason
Group Account Director: Penny Chow
Account Manager: Ava Lee
Account Executive: Fay Kwong
Ilustrator: Kristopher Ho
