London, UK – Weinblum + Stahl was tasked with developing the name and designing a complete visual identity for Vertex, a new, international wealth management company. With Vertex, we created a name that’s memorable and also distinctly modern in contrast to the conservative or traditional names typically found in the industry.

Meaning “anchor point” or “linchpin,” the name Vertex also subtly conveys power, influence and security.

Combined with the logo design and other corporate design elements, the complete brand expression is sharply sophisticated, intelligent and discrete.