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    When the iconic American brand Radio Flyer sought to elevate their line of children’s products — including their famous red wagon — they called o… Read More
    When the iconic American brand Radio Flyer sought to elevate their line of children’s products — including their famous red wagon — they called on Doublespace to spearhead their strategic brand repositioning. Over a three-year period, Doublespace helped Radio Flyer develop new catalog, direct marketing, and in-store marketing strategies and campaigns. This was followed by a logo investigation to determine if and how Radio Flyer could connect with an older demographic (age 5-10). Doublespace’s work included a logo and new package designs that served to modernize the nearly 100-year-old brand and align its messaging across the full product spectrum and all demographic categories. Read Less
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When the iconic American brand Radio Flyer sought to elevate their line of children’s products — including their famous red wagon — they called on Doublespace to spearhead their strategic brand repositioning. Over a three-year period, Doublespace helped Radio Flyer develop new catalog, direct marketing, and in-store marketing strategies and campaigns.This was followed by a logo investigation to determine if and how Radio Flyer could connect with an older demographic (age 5-10). Doublespace’s work included a logo and new package designs that served to modernize the nearly 100-year-old brand and align its messaging across the full product spectrum and all demographic categories.
Holiday Catalog
In-Store Merchandising
 
Logo Investigation
 
Packaging Exploratory