• Add to Collection
  • Tools Used
  • About

    About

    Better Burger has been created because they reckon other fast food burgers are shit! The clients strategy was to create a better burger. Our idea… Read More
    Better Burger has been created because they reckon other fast food burgers are shit! The clients strategy was to create a better burger. Our idea was to be in your face. We created a name that said exactly who they are and what they do. Better Burger. The promise and the delivery. Taking the Better Burger ethos of making things fresh from scratch we applied it to their look and feel. Nothing to hide. The hand drawn type and illustrations emphasise the journey of the ingredients and reinforce the philosophy of making things better by hand. Better Burger takes fast food chains on at their own game by offering better burgers for the same price. The look was carried into to all of their environmental graphics to create signage that is simple, fresh, and still communicates the brand promise. The result was an easily identifiable brand that promises, and delivers a simple, better burger. Read Less
    Published:



Better Burger reckon other fast food burgers are s‡+#! We loved the new name instantly and felt it said exactly who they are and what they do! The idea was then to take this simple - yet ballsy name and back it up with a great, up-front story.
––
A Better Burger philosophy of making things fresh from scratch was applied to their look and feel in the form of hand drawn food illustrations and typography in black and white (cue reference from Jean-Michel Basquiat's street art). The hand drawn type and illustrations emphasise the journey of the ingredients and reinforce their method of making things better by hand. All to take on the large fast food chains at their own game, offering better burgers for the same price. The look was applied to all of their packaging, website, and environmental graphics.
––
The result was an easily identifiable brand that promises, and delivers a simple, better burger. They have since opened their second restaurant due to the crazy demand, and are in the process of developing more.



THE DIELINE
 
http://www.thedieline.com/blog/2015/6/17/better-burger
 
 
Credits.
Creative Director. Nathan Chambers
Art Director. James Showler
Illustrator. Nat Cheshire
Photography. Jamie Wright

www.485design.co.nz/work
 
 T H A N K  Y O U !
 
Best of Ogilvy Asia Pacific.
Winner - In Book.
 
Best Awards Finalist.
Interior Design.
 
Axis Awards 2016
Bronze . Branding