Centric Rebrand Montage by Gretel
Recognition: PromaxBDA Gold 2015
"Centric was founded in 2009 as a 24-hour music and entertainment channel that reflected the lifestyle and sophistication of a multicultural adult viewer. While music will continue to be part of the Centric DNA, the evolution has now led them to become “The First Network Designed for Black Women” - a modern multi-platform lifestyle brand, boldly celebrating the multi-dimensional world of Black women.
The goal from the start was to create a brand with modernity, style and attitude. Our solution was to create a densely layered brand. One that felt expressive, but thoroughly modern."
"The new logo is the heart of this brand. It embodies complexity and variation in both its form and fill. The logo is ever changing, it can take on a range of styles and reflect an array of personalities."
Gretel
Below are some final style frames and pitch explorations I did. Searching/defining the dynamics of the layered elements: texture, pattern, type, image.
Frame Credits: Design + Motion
Photography: Tom Edwards, Inspiration: Danny Ruiz, Custom Animated Library; Andrew Brown (Stripes, Typography Animation), Aldo Gonzales (Paint), Adam Grabowski (Flocks)
