To increase donations to the British Heart Foundation we sought to increase the public’s emotional connection with the cause. We challenged their perceptions about heart disease, highlighting the fact that it not only affects those with unhealthy lifestyles, but thousands of children born every year with congenital heart disease. We told the BHF story through these little heroes via a combination of channels in one coordinated effort, resulting in us exceeding an already ambitious donation target.
Dan Harris [10 years old] proudly shows off his scar from lifesaving open-heart surgery.
Leveraging the BHF’s strong retail estate – full window takeovers drove maximum visibility.
Leaflet dispenser with donation bags enclosed.
Event material to take the campaign out to the public in high footfall areas.
A website with supporting content and updates on campaign progress.
