The Challenge
To drive sales while bringing the brand promise ‘shinebright’ to life – in a promotion that would engage our target audience (the ‘creative classes’) and encourage interaction.
 
Solution
We challenged shoppers to demonstrate their creativity by designing their very own Vespa, then gave them the chance to win it too.
 
Result
Sell in and display secured in Sainsbury’s, Tesco and Boots and over 30,000 entries.