THE ONLY SOURCE OF INSPIRATION
BRIEF:
Create a campaign to advertise the new IKEA catalogue in the usual quirky tone of voice IKEA employ in their ads.
IDEA:
The IKEA catalogue, the only source of inspiration.
RATIONALE:
The catalogue itself is used by many as a source of inspiration when designing their home so we decided to take this a step further.This campaign shows the IKEA catalogue being shown as a source of inspiration for famous artists, making it appear to be a true work of art.
