Westfield Chermside shopping centre were longing for a creative way to entertain and engage kids over the 2014 school holidays.

 

Create and deliver an experience in just 4 weeks that gets kids nagging their parents to go and gets retail partners excited. The big issue was helping Westfield connect with kids a little deeper on an emotional level.

 

We decided to rebel. The two things kids (or anyone for that matter) can never do in a Shopping Centre are skate and graffiti. We convinced a shopping centre to allow kids to do both! The Skate + Create event embraced the seamless ties between skateboarding and street art to deliver both a skate park and creative studio. Over 18 days, local artists and pro skaters ran workshops in two bespoke areas for kids to improve their skills. To add, some excitement we brought in renowned artists Gemma O’Brien and Numskull, to create custom-made works (to be given to a local charity), along with up and coming Gold Coast skater Mikey Mendoza who not only gave our skate park the ultimate work out, he decided to stay around and share his skills with the kids.

 

Credits 
Creative: Ben Miners & Vivian Van Balen

Motion: Allan Hardy (The Dreamers)

Art: Gemma O'Brien & Numskull