Brief: Explore how Airbnb can creatively empower their existing community to grow this idea of ‘belonging’ out to a new audience; translate this into a campaign.
Strategy: Explore the idea and meaning of belonigng and how the exisiting Air BNB community can belong any where, with any community, when they get involved.
Concept: Use the idea of belonging by having the Air BNB community share their exepirences online to engage a new audience of travellers to feel like they can belong. Make them feel that everyone can be one with the community.
Air BNB: Be One
