YEAR ___ 2014
CUSTOMER ___ CHRISTIANE SKUBCH-JANSSEN
___
Business problem as usual: How do you visualize integration? Or collaboration? The answer to this question is too often “stock photos”. Here at ADDA Studio, we don’t use stock imagery for corporate design projects. As a matter of principle, because stock photos don’t reflect the particular of our clients. This is especially true with an interims manager who calls herself the “different doer”. Her name is Christiana Skubch-Janssen and in her job, she deals with many individuals and given frameworks. We have visualized this with a tangram puzzle: The puzzle consists of seven pieces which only form a meaningful whole in a few rare constellations. Just like Christiana Skubch-Janssen rearranges the individual pieces of companies which are in the verge of transformation. The peg board creates space and adds a steady pattern to the concept, whereas the common thread in this brochure is actually purple - the corporate color of the “different doer”.
ART-DIRECTION ___ CHRISTIAN VÖGTLIN
GRAPHIC ___ MICHAEL ADOLPH
