CLIENT
Oilatum

THE CHALLENGE
Nobody knows that Oilatum is the is the only clinically proven product to relieve baby’s eczema immediately and up to 8 hours.

THE IDEA
In the UK internet is the first place a mum visits if her baby is suffering from eczema. So we did our best to help her to find what she was looking for and created a digital campaign to generate buzz and word-of-mouth online.

We also come up with the first tweeting bottle: we tracked down the few influential mum bloggers with babies suffering from eczema and we sent them a custom bottle of emollient cream. When they pressed the dispensing lid, it tweeted that they were giving relief to their baby. A very simple GSM old tech had turned the bottle into a social amplification tool.
8 Hours Of Happiness
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8 Hours Of Happiness

A whole bunch of different solutions and executions to highlight and dramatise the fact that Oilatum soothes eczema immediately and provides up t Read More
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