Lord of the Rings: War in the North
Strength in Fellowship Print Ad Campaign
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Creative Director: Jordan Mauriello
Art direction and digital artist: Maciej Hajnrich
Client: Warner Brothers Games
Agency: MoreYellow
Character renders were supplied for design.
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Get in touch:
www.valpnow.com / Facebook / Instagram
Strength in Fellowship Print Ad Campaign
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These key artworks were created to promote the video game The Lord of the Rings - War in the North across social media and printed materials, such as press kit or magazine covers.
”Strength in Fellowship” focuses on the main heroes which are three unique playable warriors - dwarf, elf and human. Desaturated, sinister, detailed and sophisticated graphic style focused on main character portraits of such highly anticipated M-mature rated video game.
”Strength in Fellowship” focuses on the main heroes which are three unique playable warriors - dwarf, elf and human. Desaturated, sinister, detailed and sophisticated graphic style focused on main character portraits of such highly anticipated M-mature rated video game.
As a key team member at MoreYellow, I was responsible for art direction and illustration. I’ve started with mood boards for the whole campaign and by sketching basic layouts. Once approved, my role was to work on each illustration based on 3D renders, which were supplied for the project. Photo retouching and photomanipulation were the main techniques used in Photoshop.
Creative Director: Jordan Mauriello
Art direction and digital artist: Maciej Hajnrich
Client: Warner Brothers Games
Agency: MoreYellow
Character renders were supplied for design.
-
Get in touch:
www.valpnow.com / Facebook / Instagram