Client:
2XU Compression Gear
Key message: 
2XU helps you take a moment to escape the hype of life.
 
Print:
Through print and in-store leave behinds, 2XU inspires people to take a moment for themselves and to share their #HeartNotHype moment on our Instragram.
 
Outdoor:
We continue to inspire people to share their #HeartNotHype moment through outdoor ads placed in strategic urban locations around Hong Kong. 
Social Media
2XU posts motivational mantras along with reposting user generated content. Videos of users’ #HeartNotHype moments will be compiled into a weekly montage video, ultimately leading them to 2XU’s Youtube channel.
Created in collaboration by:
Art + Copy: Apple Xenos, Rachel Block, and Catherine Wong
Photography: Anakin Yeung
Typographic collaboration with Hannah Rand
2XU #HeartNotHype + Hong Kong
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2XU #HeartNotHype + Hong Kong

Promoted by a brief given by Ogilvy and Mather Hong Kong, we were asked to bring Hong Kong yogis to 2XU's existing #HeartNotHype YouTube campaign Read More
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