Ramsey Honey is a local business run by a family friend. They are based in Ramsey, New Jersey. Their honey is so good they truly needed their own identity. New Jersey honey is incredibly unique because it is some of the best. The logo is based on a real client that I interviewed. I really wanted to play off being from New Jersey and incorporate it into the design. The logo is a combination of honeycombs and the New Jersey outline. I also really want to emphasize New Jersey being “the garden state”. The whole personality plays off of being family owned and Jersey local.