Teva Pharmaceutical Industries Ltd. is a global pharmaceutical company specializing in the development, production and marketing of generic and proprietary branded pharmaceuticals as well as active pharmaceutical ingredients. Teva is among the top 20 pharmaceutical companies and among the largest generic pharmaceutical companies in the world.
The Challenge: Flying Machine was hired to design Teva’s 2004 annual report. Targeting the investor community, the report had to communicate Teva’s industry leading position, research excellence and innovative spirit.
Implementation: Flying Machine incorporated photography that captures the essence of science and innovation. The clean design sends a message of a sterile environment and enhances the reader’s experience. The images are complemented by elegant typography, which fits the target audience and encapsulates the firm’s image as a well respected and leading player within the pharmaceutical industry.
