This is a business card I created as part of a Promotional Design course at Chippewa Valley Technical College for a fictitious business. My client was an automotive enthusiast who was starting his own business. His target market is rural and farmers in the Chippewa Valley. His facility will offer vehicles meant for working and to withstand the various seasons in Wisconsin. His vehicles have varying price points, but are most geared toward the working status of his population. He is clueless about marketing and design elements. He has requested that you create a logo reflective of his business and the population he serves.
After researching different business card designs the one thing that was similar with them all was that they were very simple and straight forward, nothing overly flashy. I wanted to keep this business card fairly natural and clean for that reason and the fact that the target market is rural and working class individuals. I had originally thought of doing something that looked like you were looking through the windshield of a car driving down an old dirt road, but that seemed too flashy for the target market.
I wanted all the information to be in line vertically to make it easy to quickly see what you needed to know, which is also why I thought to add an employee picture because most people from the working class see so many people in any given day and are more likely to remember a persons face than their name. I wanted the logo to be a big part of the logo because it's something connected to the company that they could potentially see quite a bit throughout a day or week so it will stick with them for a while and it will keep them thinking about the company. With color I wanted to keep it very natural and simple so I chose a light brown background and kept the lettering to black to keep it clean and bold. Because the logo text used serif font I wanted to use a sans-sarif font for the info as to not take away from logo, and also make the words clear and easy to read for anyone.
