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    Gr design magazine asked us to design a cover for a brochure for there design exhibition organised in Benaki museum. After receiving our first dr… Read More
    Gr design magazine asked us to design a cover for a brochure for there design exhibition organised in Benaki museum. After receiving our first drafts we where asked to expend our designs to a wide range of applications. The starting point was the title ‘Action’ and a typeface 'Dromon medium' a revisited ‘Transport’ released by Cannibal Fonts. It did seem clear and very typical to us that when one says 'action’ that we also say ‘re-action’. We casted, instead of only focusing on one side of the things, this dialectical entity 'action-reaction' to express a reflection on this universal principe. The capital A is typographically a perfect and fair antagonist of the protagonist capital Δ. It seems that here are no coincidences the one is challenging the other and visa versa. This spectacle reflect in our sens quite well the world history and simply human existence : this continuously struggle of seemingly opposite forces and statements, that are finely if we look well, closely related figures in need of each other. By a deconstructivist gesture we observe finally that design should be read as : de-sign meaning de-sign-ification. It’s this process that we call de-sign we will never stop to turn and twist signs and types upgrading or decreasing there value and meaning in order to confront us with a inexhaustible source of change inhabiting in our atoms. Read Less
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Gr design magazine asked us to design a cover for a brochure for there design exhibition organised in Benaki museum. The starting point was the title ‘Action’ and a typeface 'Dromon medium' a revisited ‘Transport’ released by Cannibal Fonts. 
 
It did seem clear and very typical to us that when one says 'action’ that we also say ‘re-action’. We casted, instead of only focusing on one side of the things, this dialectical entity 'action-reaction' to express a reflection on this universal principe. The capital A is typographically a perfect and fair antagonist of the protagonist capital Δ ( from the Greek word Δράσεις Αντί-Δράσεις meaning action-reaction). It seems that here are no coincidences the one is challenging the other and visa versa. This scene reflect in our sens quite well the world history and simply human existence : a continuous struggle of seemingly opposite forces and statements, that are finely if we look well, closely related figures in need of each other.
 
By a deconstructivist gesture we observe finally that design should be read as : De-sign meaning de-sign-ification. In this process, that we call de-sign, we will never stop to turn and twist signs and types, upgrading or decreasing there value and meaning in order to confront us with a inexhaustible source of change inhabiting in our atoms.
De—sign fiction