Ayush is an exclusive range of health care and personal care products born of the eternal truth of Ayurveda and the proof of performance through modern science. LEVER Ayush Therapy range comes with some of nature’s healing secrets discovered by Ayurveda, almost 5000 years ago!
Ayush was launched by HUL in 2001 as an Ayurvedic Healthcare brand. There was a strong backing of unctionality with clinically tested and proven products. In 2005, the brand deepened its Ayurvedic roots by the introduction of Ayush Therapy Centers (ATCs) – these were Ayurvedic healing centers akin to the modern day spas.
The brand has had a consistent positioning since inception. There is authenticity in product design – deliver results (efficacy without side effects) for the consumer. This consisted both of personal care as well as wellness and lifestyle products (ingestible).
Target Audience : 30-35 years, Women, Metros
They are modern and lead a contemporary lifestyle
o Extremely conscious about the way they look, want to preserve their youth for as long as
possible
o Revel in attention and typically have a large social circle
o They are health conscious but don’t take proactive action
Ayush Therapy was designed under Glitch Media Pvt Ltd. It was a group project
