iPhone UI/UX for transit, Pandav Inc.
I started Pandav Inc with a developer in 2008. I first mocked up the designs on paper and then in Photoshop, with some user research and observations. We released iBART after the summer, and since then have followed up with over 10 other apps for transit systems around the US and the world.
In summer 2011, we completely revamped our platform with our expansion into the NYC Subway.
We needed a way to display arrival information right on the map, and decided to design a tooltip that would slide up when the user tapped on a station. Throughout the process, I worked with the developers to develop the best user scenarios, and check feasibility. This process started with paper mockups, and then once there are a few solid ideas, moves into Photoshop.
The Trip Planner
The next major redesign was the trip planner. We wanted it to be obvious how to plan a trip, but also simple and seamless, as our first design was. This happened in two parts: the first was how the user specifies a trip, and the second, how the user sees the trip information.
We had already designed a way to specify a trip origin and destination from the tooltip, with the “Start Here” and “End Here” buttons. Now, how do we display these choices? And how to we allow users to reverse their trip, or change the time?
Ride NYC was released at the end of the summer, and is available on the App Store for free. Download it here. After NYC, we released Ride London, with many more to follow.