In 2014-15, American Airlines merged with US Airways. After a massive rebranding campaign, they began the task of upgrading their fleet to more modern aircraft. They asked our team to help with announcement. We created a "Watch and Win" responsive/mobile website that allowed users to explore the new planes, watch videos and view photographs of the new amenities. When they were done, they could entire to win a trip to Europe on a brand new plane.
Visitors could explore the planes via three sections: Entertainment, Connectivity and Comfort.
Each section contained multimedia content ranging from videos, photos, news and articles all introducing new features and amenities of the panes.
