Wheel loader print ad campaign concepts I did as a freelancer. I liked the simplicity fo the lower three, but client wanted me to push the creative envelope, so I went a little grunge and came up with the best concept (large ad) with the industrial embosed concept shown above.

 

There Escavator Ad concepts were also part of the original campaign concept assignment. I spent alot of time cleaning up the images for maximum impact. They really POP with the corporate colors yellow and blue. The use of great images, clean type and making the product the hero versus the eye candy graphics really appeals to me. I liked the simplicity of the large preview above. Simplicity is the ulitimate sophistication.