SOMA
SOMA is a rebrand of Soma Chocolates, a local independent chocolate shop located in Toronto, Ontario.
Soma Chocolates is a well known shop that has gained an exceeding reputation for the quality of their craft, as well as their eccentric personality. However the brand does not reflect these qualities, and lack a memorable presence as well as an experience inside their retail locations.
The goal of SOMA is to rebrand Soma Chocolate's brand, redesign their packaging to have a more unique appeal, and redesign their retail locations. By redesigning these components, it will unify the quality of the product with the quality of the brand, therefore strengthening the company. This will leave consumers with a more memorable, enjoyable experience as much as their product gives—and also give SOMA a larger share in the competitive market.
**SOMA is my thesis project for George Brown College School of Design based in Toronto, ON. All works displayed are for conceptual purposes only.
Brainstorming and prelimary sketches of concepts
Brand: Logo and clear space guidelines
Brand: Brand colour palette & alternative colour guidelines
Brand: Icons and patterns reference
Brand: Stationary Mock-ups
Branding: Wax seal
Brand: Wax seal in use
Brand: Wax seal colour experimentation
Packaging: Package prints—chocolate bar info fold
Packaging: Package prints—chocolate bark packaging concept
Packaging: Chocolate Branch mock-up
Packaging: Small truffle box mock-up
Packaging: Small truffle box mock-up—Bottom side
Packaging: Small truffle box mock-up—Closed lid
Packaging: Large truffle box mock-up—Closed lid
Packaging: Large truffle box mock-up—Open Lid
Packaging: Large truffle box mock-up
Packaging: Chocolate bark packaging mock-up
—Packaging: Chocolate bark packaging mock-up—Side detail
Packaging: Chocolate bar packaging mock-up
Packaging: Chocolate bar packaging mock-up
Packaging: Hot chocolate packaging mock-up
Environmental design mock-up: Packaging + wayfinding
Environmental design mock-up: Truffle boxes
Environmental design mock-up: Truffle boxes
Environmental design mock-up: Truffle boxes
Environmental design mock-up: Packaging + wayfinding
Environmental design mock-up: Glo-in-the-dark shelving + products
Environmental design mock-up: Glow-in-the-dark shelving
Environmental design mock-up: Perspective shot
Storefront: Store interior
Storefront: store front
Storefront: Store front + surrounding buildings
Editorial: Book Sleeve
Editorial: Book sleeve + storefront & brand manual
Mock-ups: final product
Thanks for viewing!
