Art direction, design, and custom artwork for Ford Models' Fall/Winter 2015 Show Package.
This project is a bi-annual catalog of Ford Image's top 25 models for the season's Fashion Week. In order to promote the models for runway casting, this piece was sent to designers, stylists and casting directors in New York, London, Paris and Milan. I decided to incorporate a unique watercolor painting into each page of the book in order to elevate this piece from promotional material to fine art. Each page is perforated for use on mood boards or as reference for clients. This project also includes the design of custom comp cards for each model as a leave-behind for castings.