The promt assigned to our class was to create a campaign consisting of print and billboard ads in addition to a mobile app. Here are the ads.
The direction taken here was to create a campaign for Mothers Against Drunk Driving (MADD) that went away from gore, which seem to be the standard for MADD advertisements.
In an ideal situation, the cars on the billboards would be real lifesized smashed cars picked up from a junkyard. This would make for a real interesting structural/sculptural piece.
Please leave any notes/suggestions in the comments sections.
Thanks for viewing!
