CHALLENGE
Splash store had always housed franchised brands. Splash had to now communicate that the focus had moved to their own line of designer wear.
Splash store had always housed franchised brands. Splash had to now communicate that the focus had moved to their own line of designer wear.
IDEA
The campaign highlighted the new proposition of the brand 'Eye On Design" and the new line of collection without taking the support of any gorgeous models.
The campaign highlighted the new proposition of the brand 'Eye On Design" and the new line of collection without taking the support of any gorgeous models.
This new proposition has been very successful for the brand, and Splash uses it till date.
