QIC No74 engagement suite identity | content
Creative direction: Kasia Wydrowski
eskimo created a bespoke identity for the new QIC engagement suite - named No74.
The identity's expression reflected the premium nature of the QIC projects -
serving to underline the quality of the property developments QIC were showcasing.
The first application was a 'teaser' window, on site at the historical building in Collins st Melbourne.
Further B2B applications included a microsite, personalised invitations and customised menu cards.