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    Kristen Hogentogler, Art Director Credits- Tebello Mosenene, Strategy Ana Belomyltseva- Illustrator Objective- We sought out to decide whether o… Read More
    Kristen Hogentogler, Art Director Credits- Tebello Mosenene, Strategy Ana Belomyltseva- Illustrator Objective- We sought out to decide whether or not this technological exposure is detrimental or not to children and create a concept based upon our decision. Insight- Kids today are getting more and more time in front of screens and spending less time outdoors. Target- Young parents and ultimately young children. Strategy- We thought, why not use this technology in an educational way? Solution/Big Idea- Google Hop is an educational platform for young children, where they can spend the increasing amount of screen time virtually traveling the world using Google Earth technologies, gaining the money to do so through doing chores. Skills- Using conceptual skills as well as creativity, craftsmanship, and simplicity we created a UI design that is easy for children to use but keeps them interested and engaged. Read Less
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