Jing is a Toronto-based restaurant that provides traditional Beijing snacks by meeting the need of large numbers of Chinese people who want to taste their hometown-reminding flavor. Jing also gives a chance for non-Chinese people to taste traditional Beijing snacks from Chinese culture in Toronto. Most of Beijing snacks have over 100 years history, but as time went by, many of them have gone out of business. However, some of them managed to survive. With their long history, Beijing snacks win universal praise for their wide varieties, superior materials and careful preparation. We sell the value of the “Time”. All of our products need long time preparation so we can deliver the original taste of traditional Beijing Snacks. The long time history also gives the honored values of the food. That’s why we call it “Time-Honored”. Jing is not only a restaurant but also a company that wants to raise the awareness of preserving traditional culture. Jing believes with our effort, traditional Beijing snacks and Beijing culture will still influence the future generation after the next 100 years.

 

 

Time-honored

Hometown-reminding

Engaging

Protecting

Continuous

 

Cultural

Unique

Traditonal

Responsible

 

Today, cultural heritage has become more important in people’s mind because of the risk of missing traditions in this young generation. We dine every day, but not all of us know about the history and spirit of our traditional cuisine - how it was shaped by history and people, what are the right ways to cook well and how it is influenced by modern life and fast food. Jing wants to let more people know the unique food culture from Beijing, from China, and protect the cultural heritage of Beijing snacks.