Through our research we discovered:
Why Millennials order via phone: out of habit, inital UX/UI disappointment, and low brand awareness.
We developed a strategy to overcome these obstacles:
We set out to make an entertaining, brand-aware campaign with improved online tools and digital-only incentives.
Traditional media plays a key role in finding our target market where they work, and frequently visit.
We aimed to stay true to the Pizza Hut brand through consistancy with our Hut's Up Now logo, bold fonts, and black cast iron textures.