Custom font, icons and label design
Packaging design and art direction done for a new kind of cider. Becuz theses products are 'outsider' in the world of cider, the art direction was headed toward graffitti and street art in a sence of non-commercial design. The DNA of this design is th font mostly. So it was created from real spray paint stencil (then scanned), to make sure the fx are real.
Back design details. The icons were design in order to simplify the informations and design space.
The second product is cider and citrus, which again is not the usual in the world of ciders. For more informations on theses products visit : www.lesvergersdelacolline.com, in the product menu choose 'innovation'.
Process of spray brush typography. All the letters were cut by hand to make sure it was going to look 'crafty' and from theses hand made stencil, many versions of letters were tested. A very fun process to get hands dirty and play around with spray can.
The font design has 2 styles. The stencil version is essential to be easy to read and the other stencil dirty version is used for titles.