Tess Reid's profile

La Colombe Rebrand

This was one of my very first design projects which helped evolve my understanding of the design process. I carried my sketchbook everywhere with me as I scribbled ideas or concepts onto the page. Slowly, I moved the logos onto the computer where I chose the most successful one. Then, I was able to create a package design around it. I decided to sew and paint coffee bean bags to pair with the bottle designs to create a more complete look. The biggest challenge I faced during this time was creating a fun, unique design that also reflected a smooth coffee taste. I found success in differentiating flavors but struggled to find a suitable color palette.
La Colombe Rebrand
Published:

Project Made For

La Colombe Rebrand

Rebranding La Colombe's bottled coffee with a new logo, label, and package design.

Published: