In the fall of 2014 Yara renewed its visual identity. The new brand is built on a set of principles summarized as:
“At Yara we believe knowledge grows when design is: simple, optimistic, human, organized and united.”
The first application of the new visual identity was the 2014 annual report which Creuna was to design. The identity did not include clear guidelines for the use of illustration. Because of this, the brief evolved to include developing a style for this element. It was of high importance that the style blended well with the visual identity and that it followed the same values and principles. Our ambition was to create a distinct style that would contribute to a more consistent visual language as well as becoming part of the client's visual toolkit.
Asbjørn Hegdahl (Illustration)
Heidi Bakken (Art direction, design)
Gunilla Ditlef-Johansen (Project management)