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    The overall feel of the advertising campaign was created to look more youthful and approachable. The images are meant to relate to that of a dinn… Read More
    The overall feel of the advertising campaign was created to look more youthful and approachable. The images are meant to relate to that of a dinner party where individuals, their friends, companions, and families would happily attend; light, fun, shared and a used (but messy) set up to overly convey an enjoyable experience. The Rocky Mountain Show is perceived as an upscale event, intimidating and even a bit snobby— we are here to change that perception and attract new audiences through shapes and colour. The new campaign would welcome attendees of every background, bringing in the true meaning to a festival that honours celebration of food, wine and great company alike. Read Less
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