TOY.RU — online kids toys store in Russia
Upside down – this is the main idea of key visual system. Bright and flexible brand identity is easy integrated in different content. Can you find “T” and “Y”? Logo is created as ambigram and you can see the idea of  childrens meccano.  Visual system is amplified with typographics and additional graphic elements: icons, symbols and letters. The image supported by warm and eco-color pallete.